Meet Sam Fickling, Founder of Maximum Email
Turning technical expertise into email marketing success — so you don't have to become a deliverability expert yourself.
From 30 Years in IT to Fixing Email Deliverability
Sam Fickling spent over 30 years building a career in IT consulting before founding Maximum Email. His inspiration came from personal experience — struggling with his own email deliverability issues and realising just how complex, and how overlooked, this field really is.
That experience shaped how Maximum Email works today: technical expertise, delivered in a way business owners can actually understand and act on. Sam's focus isn't on selling more email tools or subscriptions — it's on helping organisations navigate deliverability challenges so more of their emails land in the inbox, not the spam folder.
Maximum Email is proudly a small, hands-on team based in New Zealand. When you work with Sam, you're working directly with the person who does the analysis, writes the report, and walks you through the fix.
— Sam Fickling, Founder
Technical Depth, Explained Simply
30+ Years Experience in Technology
A career built in IT consulting, now applied specifically to email deliverability.
16 Deliverability Factors
A structured, technical assessment process — no guesswork, no generic advice.
Proven, Guaranteed Results
Backed by the Spam Reduction Guarantee — a minimum 50% reduction in spam placement, or your money back.
Let's Find Out What's Really Happening to Your Emails.
Start with a free Preliminary Deliverability Assessment — no obligation, no jargon, just clear answers.